Startup 1: Built great product. Figuring out the distribution.

Startup 2: Built great distribution. Figuring out the product.

Which one would you go with? And why? 

The purpose of this post is not to find the right answer -- there is no right answer. The purpose is to help founders dwell on this enough to understand what matters most for their segment, stage, and core skillset. 

Having said that, you will notice that you will need to master BOTH eventually to build a large company and just one won't be enough, except for a lucky few :-)